Vision and Mission

Our Mission:

At Nohm, we aim to celebrate the rich heritage of Arab culture through our beautiful, comfortable baby clothing. We believe in empowering young children to embrace their identity and connect with their roots. Our mission is to provide families with high-quality, stylish clothing that reflects the beauty and diversity of the Arab world.

Our Vision:

We envision a world where Arab children feel proud and confident in their cultural heritage. Our vision is to become a leading brand in baby clothing, offering a unique and inclusive collection that resonates with arab families. We strive to inspire a new generation of Arab children to embrace their identity and celebrate their culture with pride.

Our Story:

As two Arab mothers, we experienced a personal connection to our cultural heritage that we wanted to share with our children. Growing up, we often felt a lack of representation in the products available for young children, particularly in the realm of clothing. Inspired by our own experiences, we decided to create a brand that would celebrate Arab culture and provide families with beautiful, meaningful clothing.

Our Approach:

Our designs are inspired by cherished memories from our childhoods, incorporating traditional Arab lullabies, iconic symbols like the Arabic alphabet, and stunning architectural landmarks. We believe that by incorporating these elements into our clothing, we are not only providing a sense of comfort and familiarity but also fostering a connection to Arab heritage.

Our Values:

At Nohm, we are committed to the following values:

• Quality: We prioritize using high-quality materials and craftsmanship to ensure the comfort and durability of our products.
• Diversity: We believe in celebrating the diversity of Arab culture and strive to create designs that resonate with a wide range of families.
• Sustainability: We are committed to minimizing our environmental impact and promoting sustainable practices in our operations.
• Empowerment: We believe in empowering women and supporting female-led businesses.

By upholding these values, we aim to create a brand that not only provides beautiful clothing but also contributes to a more inclusive and sustainable future.